Sotheby's International Realty Brand Enters Custom-Publishing Relationship with Dow Jones Media Group
by Natalie Hernandez
Originally published on June 12, 2018 | Extraordinary Living Blog
Two Iconic Brands Come Together for First-of-its-Kind Program to introduce RESIDE Magazine
Sotheby's International Realty Affiliates LLC today announced it has entered a custom-publishing relationship with Dow Jones Media Group to present RESIDE®, a bespoke luxury lifestyle magazine. The first-of-its kind relationship gives Sotheby’s International Realty® affiliate companies around the world a turnkey solution to publish a customized, branded magazine created by the Dow Jones Media Group.
“We have done extensive research and know that lifestyle, real estate, and home design print publications are increasingly important to luxury consumers,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “RESIDE was designed with these luxury consumers in mind, understanding the way they consume content, the types of content they are interested in, and reaching them in a way they prefer. Working with the Dow Jones Media Group allows our affiliate companies to publish rich, quality content that they can distribute in local markets to meet the needs of their clientele. We are proud to launch this first-of-its-kind, turnkey program to our global network.”
RESIDE provides Sotheby’s International Realty affiliate companies with an end-to-end publishing solution including:
- Original lifestyle content created by the Dow Jones Media Group, in addition to content provided by the Sotheby’s International Realty brand and the Sotheby's auction house
- A showcase of homes represented by the Sotheby’s International Realty brand's affiliates
- An individualized version of the book for each Sotheby’s International Realty affiliate company participating in the program
- Access to the Dow Jones Media Group global distribution network and distribution models
- Added exposure on sothebysrealty.com
“Dow Jones Media Group (DJMG) is a global leading publisher in the business, luxury lifestyle, and real estate space, so this is a perfect pairing,” said Luke Bahrenburg, vice president, real estate at Dow Jones. “DJMG is uniquely positioned to provide the Sotheby’s International Realty brand with a full-service custom publishing solution and we are thrilled to expand upon the already great relationship between our brands with the publication of RESIDE. As leaders in luxury and lifestyle, both Dow Jones Media Group and the Sotheby’s International Realty brand have a deep understanding of the power of print in engaging the luxury consumer. This partnership will allow the Sotheby’s International Realty network of global affiliates to fuse rich lifestyle content alongside extraordinary homes to create a bespoke experience for luxury consumers around the world.”
The inaugural issue of RESIDE will be published on June 18th including issues from Big Sky Sotheby’s International Realty in Montana; Bossa Nova Sotheby’s International Realty in Brazil; Damianos Sotheby’s International Realty in the Bahamas; Daniel Gale Sotheby’s International Realty in Greater Long Island, New York; Highlands Sotheby’s International Realty in Highlands, North Carolina; Lenihan Sotheby’s International Realty in Louisville, Kentucky; and TTR Sotheby’s International Realty in Washington DC.
To view RESIDE online, click here.
The Sotheby's International Realty network currently has more than 22,000 affiliated independent sales associates located in 950 offices in 70 countries and territories worldwide. In 2017, the brand achieved a record global sales volume of $108 billion USD. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.