Originally published on February 25, 2021 | Extraordinary Living Blog

Sotheby’s International Realty is pleased to announce that its affiliated brokers and independent sales professionals achieved a record US$150 billion in 2020 global sales volume, a nearly 32% increase in sales growth year over year, as the definition of home changed for consumers around the world. Due to a longstanding commitment to innovation, Sotheby's International Realty® agents were able to seamlessly help clients navigate the changing market dynamics brought on by the global pandemic with existing technology offerings which propelled business momentum.

"Agents affiliated with Sotheby’s International Realty quickly pivoted to address the impact of the global pandemic," said Philip White, president and CEO of Sotheby's International Realty. "Thanks to innovations we pioneered nearly a decade ago, our affiliated companies and agents made the impossible possible. Their adaptability to serve clients safely further extended our position as a leader in luxury real estate."

Long-Standing Commitment to Virtual Technology Paved Way for Success

Sotheby's International Realty continued to lead the industry and was well-positioned to meet the needs of consumers as the buying and selling process became increasingly virtual. Sotheby's International Realty agents accelerated the use of the brand's existing video, virtual reality, and live-streaming technology to produce new forms of content that engaged buyers and set a new standard for marketing luxury properties. Currently, buyers can safely tour more than 6,000 properties via virtual reality or video on sothebysrealty.com. Property videos also proved engaging on social media where the brand's YouTube channel delivered 43 million views, or the equivalent of more than one million hours watched.

"As a leader in the luxury real estate industry, Sotheby’s International Realty is able to anticipate trends," said Chief Marketing Officer, Bradley Nelson. "Our priority remains to present listings in the best possible manner and to provide a superb end-user experience however buyers prefer to search for their new home. Virtual technology has been at the forefront of our marketing strategy for several years and comes as naturally to us as our commitment to high quality service."

A Year of Strategic Growth and Record Achievements

Despite travel restrictions, Sotheby's International Realty remained committed to expanding its global footprint and achieving strategic growth. In 2020, the brand opened more than 50 new offices across the world, bringing the brand’s total presence to nearly 1,000 offices in 75 countries and territories with approximately 24,000 independent sales associates worldwide.

The brand's existing affiliated companies around the world continued to grow in 2020. Sotheby's International Realty increased its total domestic presence to 45 states around the country. Sotheby's International Realty facilitated affiliate expansions through 12 domestic M&A transactions, including California, Colorado, Florida, Massachusetts, and Washington.

The brand also continued to expand internationally in key markets and opened offices in seven new territories. In Europe, the brand expanded to Ukraine, Romania, Montenegro, and in Germany. In the Asia-Pacific region, the brand opened its first office in South Korea and expanded in the Caribbean and Latin American region with two new offices in Paraguay and Antigua & Barbuda.

"Our international footprint is one of our greatest competitive advantages," said Tammy Fahmi, vice president, global operations and international servicing. "Our brand's locations are in the most desirable places around the globe, so our clients know they can rely on our local market expertise wherever they are looking to buy or sell."

As affluent individuals looked to acquire secondary homes in markets around the world, Sotheby's International Realty agents acted as true global real estate advisors and referral volume surged by 42% to US$2.9 billion in closed sales volume.

"Our 2020 results prove what is possible when you focus on quality above all else. We remain proud to be the real estate brand of choice for so many luxury real estate experts and affluent clients. We will continue to work tirelessly to prove their trust has been well placed," concluded White.

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Luxury Outlook 2021

Posted on February 1, 2021 by Devon Morrow

Originally published on February 1, 2021 | Extraordinary Living Blog

Sotheby’s International Realty is pleased to announce the release of its inaugural 2021 Luxury Outlook report which examines high-end residential markets across the globe in the wake of the Covid-19 pandemic. The comprehensive report provides insight into the world’s top primary and secondary markets and the anticipated wealth trends that will drive discretionary investment in the coming months. The report reveals that global wealth is forecasted to grow and pandemic trends are expected to persist in the year ahead. With priorities shifting toward larger homes with special amenities, including "Zoom rooms," multiple offices and workspaces, and an increased interest in sustainable homes with wellness and technology features, the Luxury Outlook highlights new spending habits and homebuying trends.

"As a leader in luxury real estate, it was important for us to analyze trends emerging from the most unparalleled year in modern history," said Bradley Nelson, chief marketing officer for Sotheby’s International Realty. "The pandemic recalibrated interest in larger, greener properties, secondary cities, and geographies with favorable tax and emigration policies. These preferences are likely here to stay for the foreseeable future, and it was important for us to provide a resource to those looking to navigate the months ahead."

Join us as we explore these market-shaping forces and more in the full report


4 Bayberry Lane, Cape Neddick - listed and sold by Anne Erwin Sotheby's International Realty - was 2020's highest sale in York, Maine.

See Bloomberg's coverage of the report, "Millennials Are Changing the Luxury Real Estate Market."

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RESIDE® by Sotheby’s International Realty Podcast | Episode 11

Posted on September 30, 2020 by Devon Morrow

On this episode, we're joined by Moira Holley of Realogics Sotheby's International Realty in Washington and Molly Harris of Venture Sotheby's International Realty in Hawaii to discuss how having access to virtual technology and a global referral network made a cross country, multi-million dollar sale possible.

Search for "Sotheby's" on the Apple App Store, Google Play, and Apple TV App Store for all of the Sotheby's International Realty® brand apps.

For more from RESIDE Magazine: https://sothebysrealty.com/reside

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Categories: RESIDE® Podcast

Anne Erwin Sotheby's International Realty Welcomes Andrea Swanson

Posted on August 26, 2020 by Devon Morrow

York and Ogunquit, Maine (August 26, 2020) – Anne Erwin Sotheby's International Realty is pleased to announce the addition of Andrea Swanson to its team of esteemed real estate professionals serving the greater Southern Maine and New Hampshire markets. Andrea brings a wealth of experience to the team with her many years serving customers and clients with the utmost professionalism and integrity from her 30-plus years managing the design and construction of luxury estates and the restoration of American landmarks. Prior to joining Anne Erwin Sotheby’s International Realty, Andrea was affiliated with Tate and Foss Sotheby’s International Realty. As more people are moving to the coast from places like Boston and New York, Anne Erwin Sotheby’s International Realty is pleased to be adding Andrea to its roster of talented, hard-working, and well-regarded agents. Our direct access to the latest technological innovations and the global network of Sotheby's International Realty® agents makes us the modern go-to for sellers and buyers who can expect us to deliver a truly personalized, client driven experience.

Linda Briggs, owner of Anne Erwin Sotheby’s International Realty says, "We are so fortunate to bring on board an associate of Andrea's caliber to our team, and we have nothing but good things to say about her work ethic, her dedication to her clients, and her undying enthusiasm for her work. Andrea has developed not only her real estate career along the seacoast, but her own family roots run deep here. Andrea lives in Kittery, where her ancestors were the founding families in the early 1600's."

Andrea is a member of the York County Council of REALTORS®, Maine Association of REALTORS®, and the National Association of REALTORS®. As the exclusive affiliate of Sotheby's International Realty in Southern Maine and Seacoast New Hampshire, property listings of Anne Erwin Sotheby's International Realty are distributed on the newly redesigned sothebysrealty.com global website, as well as on the firm's local website, anneerwin.com.

Anne Erwin Sotheby's International Realty has had a leading presence in the southern Maine real estate market for 40 years. Founded in 1980, the company offers an extensive selection of distinctive homes in every price range in Maine and NH. Anne Erwin Sotheby's International Realty has offices located at 31 Long Sands Road, York, Maine and 19 Beach Street, Ogunquit, Maine. The Sotheby's International Realty® luxury real estate network continues to expand worldwide, with offices located in luxury markets within metropolitan areas and destination communities around the world. Currently, there are over 23,000 affiliated independent sales associates located in nearly 1,000 offices in 71 countries and territories worldwide.

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Categories: press releases

On this episode, we're joined by Yasushi Yamada, COO of List Sotheby's International Realty in Thailand, to talk about the country's vibrant capital city of Bangkok. Listen now to learn more!

Search for "Sotheby's" on the Apple App Store, Google Play, and Apple TV App Store for all of the Sotheby's International Realty® brand apps.

For more from RESIDE Magazine: https://sothebysrealty.com/reside

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Categories: RESIDE® Podcast

On this episode we interview founder of Luxury Presence, Malte Kramer, about how the world of content marketing is evolving during the Covid-19 pandemic. Learn more about Luxury Presence

Search for "Sotheby's" on the Apple App Store, Google Play, and Apple TV App Store for all of the Sotheby's International Realty® brand apps.

For more from RESIDE Magazine: https://sothebysrealty.com/reside

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Categories: RESIDE® Podcast

Fresh Air | 5 Ways to Enjoy the Outdoors Safely

Posted on May 12, 2020 by Devon Morrow

by Erik Weinbrecht

Most text originally published on May 12, 2020 | Extraordinary Living Blog

Spring is in full effect in the northern hemisphere and as restrictions on some outdoor spaces begin to lift, here are five ways you can enjoy some much-needed sunshine and fresh air while practicing safe social distancing guidelines.

Practice Cleanliness

First and foremost, take care of yourself and the members of your household. While some of the heavier restrictions are being lifted, it’s still important to make sure that you stay up to date with CDC guidelines and ensure that you’re washing your hands frequently and wearing a face covering when in public spaces – even while outside.

Just Get Outside

It’s no secret that sunshine offers many health benefits – the good news is that you don’t have to go far to get it. Carve out a part of each day to get outside, even if it’s an hour on your patio, yard or doorstep to get that all-important boost of vitamin D. Enjoying the sunshine doesn’t have to be complicated; if social distancing guidelines in your area permit, take a walk by yourself or with members of your household.

Camping in Your Backyard

You can take your family on a camping adventure in your own backyard. Set up a tent, have a bonfire, roast some marshmallows and tell campfire stories. Try leaving cellphones and other electronics in the house for a truly authentic camping experience.

Go for a Hike

Some trails and parks are beginning to reopen their gates, which means you can lace up your hiking boots and get back into nature. The National Recreation and Park Association offers some guidance like warning other trail users of your presence, allowing proper space or stepping off trails as you pass others, and keeping the recommended distance at all times.

A Bicycle Built for You

Similar to hiking or going for a walk, you can get on your bike and go for a ride alone or with members of your household. It’s important to avoid congested routes so consider riding at off-peak hours, try new paths, and don’t be discouraged if you have to alter your route to find a less crowded path.

Outdoor Activities in Southern Maine

Towns in Southern Maine are making plans to open beaches and hiking trails. Starting Monday, May 18th, a soft opening of York's beaches, Mount Agamenticus trails and other walking paths like the Cliff Walk, Fisherman's Walk, Wiggley Bridge and causeway, and kayak launch under Route 103 will be accessable to residents. Rules are in place to limit gatherings of groups of people. On Monday, May 11th Wells opened its public beaches with restrictions for Mainers allowing them to swim, fish, walk, work out or surf and social distancing rules are to be followed. Note: A 14-day quarantine remains in effect for visitors from out of state, as well as for Mainers returning to the state. Enjoy your time outdoors!

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Stay Home | 4 Reasons Why Home Matters

Posted on April 28, 2020 by Devon Morrow

by Erik Weinbrecht

Originally published on April 28, 2020 | Extraordinary Living Blog

There are many famous quotes about home – "home is where the heart is," "there’s no place like home," and "home is where your story begins," to name a few. These are sentiments we can get behind now, more than ever. Let’s settle into our favorite spots and take a look at the importance of home.

A Place to Reflect

Home is a place where you feel most comfortable, which is why it feels so good to come home after time away. It’s a place where can you curl up with a good book and the place where your bed and pillow await after a long day. Now that many of us are spending more time in our homes than ever before, we may forget that special feeling of "coming home," and how nice it is to walk through our own front door every day to a place of warmth and familiarity. Now is a perfect time to reflect on where you’ve been, where you are, and where you want to go in the future – and yes, that can include a travel bucket list.

An Expression of Lifestyle

As many of us are spending more time at home, we’ve been able to better evaluate the everyday functionality, layout, and aesthetic of our households. Our time at home right now affords us the opportunity to experiment with our space and whether it is truly working to best fit our needs. Consider reorganizing drawers, pantries, and closets as an easy weekend project. For something new, consider rearranging the layout of a room, ordering some new accessories or a new patio set, and if you have the time, trying a new paint color. Making small updates to your surroundings helps your home continue to be a place of comfort and inspiration.

Memories and History

A favorite coffee mug from a special trip, a treasured family photo, memories of funny kitchen mishaps, and the first time you walked through the door and called this space home are all things to remember during a time like this – especially if you’re beginning to feel restless. Take a moment to look around your home and take stock of all it has provided over the years – let those memories bring a smile to your face. Remember, just because you’re home doesn’t mean you can’t make new memories; virtually visit a museum or take in a live performance to help pass the time.

A Home Means Hope

Having a place to call home sets you up for success and gives you a hope for a better future. New Story has provided thousands of homes to families in need and now, during this current health crisis, is helping families in the U.S. that are facing homelessness. Learn more about New Story and how you can make a difference and see how they’ve partnered with Icon to revolutionize how they’re building homes on the Apple TV+ series, "Home."

Home is where the heart is – we’re all in this together.

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RESIDE® by Sotheby’s International Realty Podcast | Episode 8

Posted on April 17, 2020 by Devon Morrow

On this episode Sotheby's International Realty® brand President and CEO speaks to Brad Inman on his Daily Dispatch podcast, which originally aired on April 9, 2020. Hear more from Brad Inman's Daily Dispatch.

Search for "Sotheby's" on the Apple App Store, Google Play, and Apple TV App Store for all of the Sotheby's International Realty® brand apps.

Read more from Sotheby's International Realty and Inman on Leading in Luxury

For more from RESIDE Magazine: https://sothebysrealty.com/reside

Don't forget to subscribe, rate, and review the RESIDE by Sotheby's International Realty podcast!

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Categories: RESIDE® Podcast

We Are in This Together: COVID-19 - 3/24 Update

Posted on March 24, 2020 by Devon Morrow

To our clients, colleagues, family, and friends -

In accordance with Governor Mills' executive order, we are closing our offices to the public until further notice. As always, the health of our clients, our community, and our team remains the top priority at Anne Erwin Sotheby’s International Realty.

As we adapt to the evolving circumstances, we are grateful for the technology that allows us to stay connected in the virtual world. We are continuing to leverage technology to ensure our agents and clients are fully supported in these uncertain times.

We will continue to adjust our business engagements as necessary to ensure our clients’ needs are met, and to stay within State and Federal guidelines. We are still very much committed to our business and active in the marketplace. Our team will continue to work remotely and our office phone numbers are being forwarded.

There is an opportunity for growth in every challenge and we intend to make the most of this moment.

This is uncharted territory we are all trying to navigate through. We are in this together.

All the best,
Anne Erwin Sotheby’s International Realty

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